It is a privilege to have the opportunity to teach. Teaching provides learners a chance to embrace knowledge and empower them in all aspects of their lives. I believe that the keys to a successful education are interactive: sharing thoughts, helping to improve critical thinking skills, comparing student outcomes to requirements, and providing strong thorough feedback. Personal interaction generates connections with the students, required for a sense of community. Treating each student as an individual with different learning styles and at different stages in their lives and careers goes a long way to helping a learner get the most possible from a course.
One of my strongest skills involves promoting student-to-student interaction. As an instructor, I can encourage this using modest intervention, cultivating students’ abilities to engage and challenge each other and sharing my own professional stories. In both the traditional classroom and online, teachers must create curriculum in an ongoing interactive environment to promote critical thinking. While teaching the required components of the curriculum, I incorporate real world examples and the students’ personal experiences to relate course materials to practical application. This approach allows students to employ what they learn right away and see a solid return on their time and money investment. An environment conducive to learning must include mutual respect as well as humility on the part of the instructor. A sprinkle of humor and a willingness to laugh at myself and with students goes a long way. The best instructors learn from every one of their students.
This course focuses on the theoretical and practical approaches to effective financial management. Planning, analyzing and controlling investment and short and long term financing are examined for decision making purposes. Emphasis is placed on the application of these methods in business settings. Topics include investment (capital budgeting, risk and diversification), financing (debt and equity), payouts (dividends and other payouts) and financial derivatives (options and futures).MBAA518 – Managerial Finance
This course examines the U.S. Federal Government fiscal finance structure and explores taxation, public debt, government public policy, and finance at the state and local levels of government. Reviews the basis for taxation, economics as it relates to government activities, public policies such as Social Security, government subsidies, and health care. Provides insight on how the federal, state, and local governments allocate and compete for resources. Interprets various economic principles as they relate to government spending.BSAB418 – Airport Administration & Finance
The student will be presented with an opportunity for advanced study of the organizational, political, and financial administration of public and private civil use airports. Areas of emphasis include public relations management, safety and security issues, employee organizational structures, financial and accounting strategies, revenue and expense sources, economic impacts of airport operations, airport performance measurement standards, aircraft rescue and firefighting, emergency management, airport dispatch and communications, and current trends and issues of direct concern to airport administrators.
This course explores cultural aspects of global business and leadership to identify the major issues of life and commerce in multicultural environments. Students discuss ethics, and how cultural factors motivate international business decisions and communications. The course offers opportunities to increase the cultural understanding, and communications skills required to function appropriately and successfully within increasingly global and multicultural working environments.IB315 – International Business Perspectives
This course examines international business, especially the multinational corporation, from several perspectives: historical, business, political, cultural, economic and environmental. Attention is given to the impact and effect of the MNC upon traditional societies and nationalistic governments. Its future also is considered in the rapidly changing economies of Europe and the Third World.
Business processes, procedures and strategies used to transform various inputs into finished goods and services. Intensive study of the strategy, design and operation of productive systems.MBAC6250 – Strategy for Innovation and Entrepreneurship
This course challenges students to think about how they can create, build, or change an organization through sound leadership and management theories, personal relationships, creative and critical thinking, as well as how design thinking and innovation principles can be used to create value.MBAC6200 – Economics for Managers
This course examines key economic concepts critical to managerial decision-making within today’s business environment with an emphasis on national and global, real-world applications. The course incorporates both microeconomic and macroeconomic principles.ECO2200 – Macroeconomics
This course will provide students with a basic understanding of the concepts of macroeconomics. Specifically we will examine economic issues such as unemployment, inflation, productivity, and economic growth, as well as the processes and implications of both fiscal policy and monetary policy and their impact on gross domestic product.Courses Developed: ECO2200 – Macroeconomics
This course will provide students with a basic understanding of the concepts of macroeconomics. Specifically we will examine economic issues such as unemployment, inflation, productivity, and economic growth, as well as the processes and implications of both fiscal policy and monetary policy and their impact on gross domestic product.ECO3200 – Macroeconomics
This course is designed as an intermediate course in Macroeconomics. This course will focus on the on the relationship between productivity, saving, and economic growth. The course assumes that the student has knowledge of the basic principles of macroeconomics. This course will elaborate on and apply the core economic principles developed in ECO 2200 Macroeconomics. The course will address measurements of income, process and money supply. Theories of consumption, saving and investment. IS-LM analysis. Monetarist-Keynesian debate, macroeconomic policy.
This is the first of two foundation level courses in the BCI program that explore the distinctive features of the creative industries. In this course, the goal is for students to develop an understanding of the ways that creativity and business interact in organizations. An overview approach introduces the current thinking and primary nature of the creative economy. Through lectures, discussions, and research projects students will learn about the creative industries, identify the skills needed to be a successful creative industries professional, and discover possible creative career pathways. At the conclusion of the course, students will understand how the creative industries fit within the overall economy, through research they will know the basic framework of the creative business environment, as well as, gain beneficial knowledge of career choices within the industry. Your information literacy and writing skills will advance in this course, these are essential for your studies and for professional practice in the Creative Industries.BCI1140 – Negotiation Skills for Managers
This freshman level course examines the principles of negotiations skills, and a wide range of pedagogy and schools of thought on what constitutes effective negotiation skills. Topics includes pre-negotiation valuation-assessment, strategic rankings of all potential bargaining consideration, trade-off matrices for targeted results and consideration, as well as symmetric and asymmetric signaling during the negotiation process. Emphasis is on the practical application of the “Approach-Dialogue-Settlement” process and components in case examples for personnel contracts, product-service deals, IP sharing, partnership deals, and compensation. Lectures, presentations, case study readings, discussion and comparisons examine what comprises effective negotiation strategy. Upon completion of this course, students should be able to demonstrate effective pre-negotiation valuation assessment, effective decision-making skills when confronted with trade-off matrices, and the ability to read and interpret symmetric and asymmetric signaling attributes during the negotiation process.SBS1120 - Introduction to Economics
This course provides an introduction to macro and microeconomics. The course begins by focusing on microeconomics, the study of individual consumer and firm behavior. In the second part of the course the emphasis changes to macroeconomics, which involves the study of the economy as a whole, especially issues related to output, unemployment, productivity, inflation, and growth. By the end of the course students have a greater understanding of the economy and economics as a field of study.Courses Developed: BCI3130 – Strategic Management
This course focuses on the core models and process flow of modern strategy, strategic behavior, strategic thinking, and strategic planning specifically applied to the role of creative management within the art and design industry, firms, and organizations. Topics include roles of traditional operations management alongside the latest innovations in strategic management. Particular emphasis is given to help firms and organizations develop competitive positioning within their external environment. Lectures, presentations, Reading's, comparisons, and discussions examined the essential fundamentals of strategic thinking and management practices for private enterprise organizations. Upon the completion of this course, students demonstrate utilization of effective strategic management principles when reviewing case studies.SBS1120 - Introduction to Economics
This course provides an introduction to macro and microeconomics. The course begins by focusing on microeconomics, the study of individual consumer and firm behavior. In the second part of the course the emphasis changes to macroeconomics, which involves the study of the economy as a whole, especially issues related to output, unemployment, productivity, inflation, and growth. By the end of the course students have a greater understanding of the economy and economics as a field of study.
Covers working capital management, capital budgeting issues, a study of the time value of money, financial statement analyses, valuation of financial instruments, term structure of interest rates, and analyses of short- and long-term capital markets.FIN315 – Risk Management
Examines the all-encompassing nature of pure risk on the individual, business, and society; illustrating ways in which risk management plans can be implemented. Exposure to this content enables students to deal with various situations where there is uncertainty about the outcome and that the possibility exists for an unfavorable outcome.FIN325 – Banking and Financial Institutions
Focuses on the monetary system; introduction to the financial markets; and regional and national banking institutions including thrifts, savings and loans, credit unions, brokerage firms, insurance companies, investment companies, and money center banks.FIN341 – Credit Analysis and Commercial Lending
Introduces students to credit analysis, credit bureaus, credit ratings, and to the differences between personal and commercial credit. Students receive exposure to how lines of credit are determined as well as various methods individuals and businesses can use to procure funds.FIN355 – Financial Markets
Examines the development of modern financial markets with emphasis on the factors that determine interest rates, pricing mechanisms for fixed-income securities, and private and public raising of financial capital.FIN451A – International Financial Management
Introduces students to investing in non-domestic securities or assets as another way to diversify a portfolio or holdings. Students will explore the various risks–political, exchange rates, foreign taxation, and different reporting methods–that are inherent in international investing. Since foreign investment returns are not correlated with US returns, hedging and various market instabilities can offer unique opportunities for portfolio diversification and will be explored.FIN461 – Investment Management
Acquaints students with the various investment alternatives and examines the advantages and disadvantages of each. Students will be given the opportunity to assess and evaluate investment alternatives using various techniques including fundamental and technical analysis, risk/reward models, and diversification.FIN471 – Financial Statement Analysis
Explores the use of fundamental financial analysis and valuation techniques when evaluating the balance sheet, income statement, and cash flows statement. The focus of this course is on financial data that can be analyzed to assist in investment, commercial lending, or other economic decisions.FIN491 – Finance Seminar
Integrates material from previous finance courses through practical application of analysis and assessment of financial markets, corporate financing, and personal financial planning. This is a capstone course for the Bachelor of Business Administration – Finance degree program.
In this course students design and implement a departmental budget encompassing the various processes that account for resource expenditures. Students develop a long-range budget forecast and then assess its impact on departmental planning.MGMT303 – Principles of Management
This course examines fundamental management theories and traditional managerial responsibilities in formal and informal organizational structures. Planning, organizing, directing, controlling, and staffing are explored.FIN364 – Money and Banking
This course introduces the global financial system, focusing on the role of financial services companies in money and capital markets. Topics include the nature of money and credit, U.S. banking systems, central bank policies and controls, funds acquisitions, investments, and credit extension.BUSN379 – Finance
This course introduces corporate financial structure and covers basic capital budgeting techniques, including discounted cash flow analysis. Funds sources and financial resource allocation are analyzed. Spreadsheet software packages are used to analyze data and solve case-based problems.BUSN380 – Personal Financial Planning
This course introduces the process of personal financial planning, providing tools and skills useful in students’ professional and personal lives. Topics include cash flow management, budgeting, goal setting, investments, taxation, insurance, and retirement and estate planning. Topics are presented from a practitioner point of view.FIN417 – Real Estate Finance
The aim of the classes would be to integrate financial theory with the real world activities of financial intermediaries. This would enhance your understanding of the day-to-day functioning of Wall Street. You would be required to keep abreast of the weekly events impacting equity and fixed income markets, as well as any corporate finance related news.SBE430 – Ecommerce for Small Business
This course explores the potential of e-commerce and its impact on small business practices. Topics include opportunities, issues, alternatives and techniques to support the development of an Internet marketing plan and related website.EC543 – Electronic Commerce Operations Management
Presents a structured approach to the challenges of establishing a new or add-on channel of distribution. Students will review the characteristics of this information and distribution vehicle, and they will work toward the development of operations of a selected entity. They will identify and analyze E-Commerce opportunities and evaluate their potential in the marketplace. The course will provide students with the practical concepts and activities related to forecasting, scheduling, inventory, planning, and logistics in the form of an operational plan.
A wide variety of investment alternatives are covered in this course, including domestic and foreign securities, mutual funds, and fixed-income assets. Modern portfolio theory, risk and return, and company valuation are explored and calculated. A financial calculator is required for this course.CRPVC – Chartered Retirement Planning Counselor
The Chartered Retirement Planning Counselor program is a basic retirement planning program focusing on the pre and postretirement needs of individuals. Enrollment in the program allows you to study a variety of topics in the retirement planning field. The program guides you through the retirement process from start to finish, addressing issues ranging from asset management to estate planning.CFPE504 – Retirement Planning and Employee Benefits
In the Retirement Planning and Employee Benefits course, you will focus on retirement planning and employee benefits as an integral part of financial planning. You need to be aware that any insurance planning, investment, or tax management decision can have an impact on retirement planning; likewise, retirement planning decisions have implications for insurance, investments, and income taxes. The case analysis involves calculation of personal savings for retirement, interpreting employee benefits, and recommending a retirement plan.
This course will look at cutting-edge theories and practices in the areas of design thinking, complex problem solving, new types of innovation models, perceptual mapping in marketing research, and generating new business models for early stage companies and corporate entrepreneurship. In looking at design thinking, students will be equipped to examine discontinuities in underserved markets and uncover opportunities ripe for development. Innovation will be explored through cases from the perspectives of product manufacturers, service providers and prospective customers.MBA653 – Data Visualization and Communication
This course addresses the fundamentals of data visualization and communication. Students will develop skills and strategies to communicate insights about data to stakeholders in all levels of the organization. They will explore leading technology tools for data visualization. Learning objectives are supported by case studies and applications.
This course is designed to provide a foundational knowledge in analytics, and how it is used in business to strengthen the decision-making process. As technology has changed the landscape of business processes, it has also created a necessity for decision-makers to have the ability to use various tools to create, manipulate, and report data. Students will learn operational statistical theories, software options to work with data, and begin to integrate concepts into objective decision-making.BUSN601 – Global Management Perspective
This course examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the organization. Topics include strategic management, legal issues, marketing, law and ethics, and global dimensions of businesses.BUSN620 – Strategic Management
This course is a culmination of the business functions to incorporate them into a coherent, profitable, sustainable business strategy. This course includes strategy information, decisions, and techniques of industry leaders.BUSN698 – Comprehensive Examination for MBA
The comprehensive final examination for students in the Master of Business Administration program is tailored specifically to each program and must be taken after students have completed 36 hours of study (i.e. during the semester following the final course) and successfully completed, before the award of a degree.
Provides an introductory survey of management principles. Students develop an understanding of all managerial types: domestic and international, public and private, small and large. Applies a systems approach to the managerial functions of planning, leading, organizing, controlling, and staffing.BA380 – Operations Management
Studies service and manufacturing industries, with an emphasis on management applications. Students use computers for problem solving when applicable. Topics include quality concepts, just-in-time, productivity, product design, scheduling, forecasting, capacity planning, facility layout, work measurement and design, and materials requirements planning.MM512 – Budget and Finance
Familiarizes managers with the role of budgeting and the budgeting process in diverse organizations. Participants develop an appreciation for both the theory and application of financial practices to aid in their fiscal decision-making. It is recommended that participants have an understanding of basic accounting concepts prior to enrolling in this course.BA470 – Financial Markets and Institutions
Focuses on depository institutions and the financial markets in which they operate. Major topics include the level, risk, and term structure of interest rates, debt and mortgage markets, bank operations, and techniques of modern financial institutions management.BA570 – Financial Markets and Institutions
Focuses on depository institutions and the financial markets in which they operate. Major topics include the level, risk, and term structure of interest rates, debt and mortgage markets, bank operations, and techniques of modern financial institutions management.
This course will be an intensive study of modern literacy short story. Students will gain an increased appreciation of the arts and an understanding of the human experience through the study of literature. Building on the foundation of literacy analysis developed in English Composition II, students will write essays on numerous – examining theme, plot, and structure. Typical writers studied are Crane, Hemingway, Fitzgerald, Joyce, O’Connor, Cheever, and Carver.BUS120 – Spreadsheet Applications
This course is designed to expose the students to the advanced capabilities of spreadsheet software. The use of current spreadsheet software is integral to creating spreadsheet projects based on real business situations.BUS200 – Finance
This course is a study of the financial problems associated with the life cycle of a business. Topics covered include the sources and use of business funds, cost of capital, risk, asset management, and capital investments and valuation. Students are trained in the programming and use of the widely-accepted financial calculators for the solution of practical business applications.BUS220 – Principles of Management
This course provides a conceptual framework for fundamental knowledge of management. Primary consideration is given to the areas of planning, organizing, directing, and controlling. It emphasizes both the art and science of management through the use of lectures and the case study method. Students use a variety of outside readings and interviews in their studies.BUS235 – Consumer Behavior
This course concentrates on the theories of consumer behavior and research findings as they apply to the sales effort. The course includes concepts such as factors affecting buying deci-sions, media selection and effectiveness, and consumer response measurements.BUS245 – Human Resources
This course provides guideposts for effective performance in recruiting, selecting and placing people in the right jobs, training and development, performance appraisals, benefits and compensation, health and safety in the workplace, and labor relations.BUS260 – International Business
This is a fundamental course addressing international business and management. The course fo-cuses on international business with a study of how the political, social, and economic environ-ment of foreign cultures affects business attitudes and operations. The impact of cultural, eco-nomical, and political forces on business practices in a global organization is studied.BUS270 – Entrepreneurship and Small Business
This course provides an overview of the responsibility and importance of “small businesses” as they relate to the current business community and the entrepreneur. It provides an undertaking of the complexities and problems associated with ownership, management, administration, and finances.BUS303 – Recruitment, Selection, and Placement
This course studies the successful person/organization match. The course discusses the external influences such as economic conditions, labor markets, unions, and laws and regulations. It also covers the staffing support systems such as staffing strategy and planning, job analysis, measurement, and major staffing activities.BUS325 – EBusiness
This course is an intense study of the business implications of the automation technologies and telecommunication systems that have driven the field of electronic commerce to the modern era of electronic business.BUS326 – Ecommerce
This course demonstrates the utilization of electronic business tolls based on EDI, the Internet, WWW, and other sources. It not only covers the marketing and selling of products electronically, but explores the major electronic aspects of business operations.BUS345 – Operations Management
This course is a study of the management of operations, incorporating decision-making techniques used in operations management. Topics include the practical applications to product design and process selection, design of facilities and jobs, and supply chain management. Methods for developing and analyzing standards, measures, and processes are also discussed. Other topics incorporate an overview of inventory concepts, Total Quality Management including an ISO9000 overview, and business operations reengineering.BUS360 – Marketing Research
This course deals with the tools of marketing, sampling, analysis of internal data, locating data, observation, and experimentation in marketing research. It also examines defining the problem, developing and executing the research plan, preparing research reports, and exploring major ar-eas of research application. Students apply marketing research techniques to a hands-on project.BUS380 – Business Policy and Formulation
This course is designed from the case problems approach that presents a cross-section of the decision making situations faced by management. In addition to the traditional policy and control, emphasis is given to situations involving leadership, organization, communications, career counseling, and social responsibility.BUS400 – Advertising and Internet Marketing
Strategic marketing in today’s business environment requires knowledge of trends in online marketing and how to utilize e-business marketing tools to maintain a competitive edge. Basic marketing concepts are adapted to the Internet and web-specific marketing issues are examined. Internet customer relationship management, product development and pricing, distribution channels, and online marketing communications are analyzed, culminating in the development of an Internet marketing plan.BUS405 – Business Marketing
This course examines the marketing of goods and services between businesses, with a special emphasis on organizational buying. Special focuses are on relationship marketing and integrated marketing communications for business to business marketing.BUS430 – Marketing Management
This course integrates marketing concepts for strategic planning, implementation, and control. The primary focuses are analyzing marketing opportunities, developing marketing opportunities, managing the total marketing effort, and understanding future marketing trends.BUS465 – Training and Development
This course covers the field of training and development from orientation and skills training to career and organization development.OFA105 – Survey of Windows
A foundation course of the use of Microsoft applications in corporate communications, this course gives students an understanding of Word, Excel, PowerPoint, Access, and FrontPage. Emphasis is placed on skills and abilities to utilize these application tools within specific organization needs.OFA215 – Advanced Word Processing
This is an online writing course designed to develop writing skills proficiency for business and technical documents, such as instructions, process analysis, and for written and oral reports.OFA220 – Business Writing
The application of English, research, and communication skills to the writing of business correspondence and reports are studied and practiced in this course.PHI105 – Ethics
An introduction to the concepts, principles, and theories involved in ethics. Emphasis is placed on the development of critical thinking skills as they apply to contemporary problems.
In this introductory course, students learn basic economic concepts, analyze the decision making process of individuals and firms within the supply and demand framework and its effects on the micro economy. The course also focuses on the theories of firm behavior under different market structures and studies the process of resource allocation through the “invisible hand” of the market, sometimes helped by government regulation to ensure a balance between equity and efficiency.ECN151 – Introduction to Macroeconomics
In this introductory course, students learn basic economic concepts and analyze individual and economy-wide decisions, using the supply and demand framework. The course also focuses on aggregate economic behavior through the study of economic growth, inflation, unemployment, and money supply. It addresses a number of policy questions and issues related to the way these variables affect the health of the economy in the near and long terms.ECN320 – Microeconomics
This course examines the basic functions and activities of the free market system, including supply and demand analysis, consumer behavior, forms of competition, and factors of production.ECN321 – Macroeconomics
This course is a survey of the structure of the U.S. economy and macroeconomic issues, including resource utilization, consumption and investment, government impact on the economy, macroeconomic policy, and international trade.FIN202 – Personal Finance
This course provides decision making tools that are useful in personal financial activities such as spending, saving, and borrowing. It helps students improve their current personal financial literacy, identify financial goals, and equips them with strategies to achieve these goals.MKT307 – Sales Management
This course covers the topics of personal selling, relationship building, and explores the decisions companies face in developing and managing a sales force. The course explores the topics of recruiting, selecting, training, supervising, motivating, and evaluating sales personnel.
This course deals with the economic decisions made by individual actors in the economy (consumers, firms, workers, investors, and governmental agencies) within national and international frameworks. It covers the theories of consumer choice and the consequent market demand for goods and services; production and the consequent market supply of goods and services; the demand for factors of production, including financial capital, physical capital, and labor; government intervention in markets; and international trade. Students will learn to use the various models formulated by economists to explain and predict the outcomes of different economic and political situations.OP685 – Advanced Operations Decision Making
This course focuses on the use of quantitative techniques to improve operational decisions. Topics include reliability analysis, decision analysis, game theory, regression analysis, network models, and simulation techniques. The course makes extensive use of computer templates for inventory control, waiting line theory, forecasting, and production scheduling. Students are exposed to a variety of tools utilized in planning and operating in a production setting. Special emphasis is directed toward agile and lean manufacturing, including an in-depth understanding of Six Sigma utilization.BM545 – Finance for Managers
Terminology, theory, and analytical techniques of corporate financial management are discussed in this course. Specifically, the course addresses the valuation principles of time value of money, investment value and required rates of return, and the valuation of securities. Topics covered under the long-term investment decisions will include capital expenditure decisions, risk, and control in capital budgeting. This course includes topics of short-term financial management such as working capital policy, short-term financing decisions, contribution accounting, and management of accounts receivable and inventory. Cases discussed in management accounting are revisited to show how finance managers make decisions.BM580 – Operations Management
This course focuses on how operations can provide a competitive advantage for the firm, and how operation strategies connect with marketing and other functional strategies. Students develop a foundation in the concepts pf process analysis and improvement, and explore ways that outstanding quality can provide a strategic advantage and improve profitability. The fundamentals of project planning, capacity analysis, and supply chain management are examined, along with information technology’s impact on today’s business operations. Skills learned in the forecasting and demand analysis course are an integral part of operations management. As a class project, student reengineer a process that cuts across functional areas of a company, resulting in a significant improvement. Computer applications include acceptance sampling and reliability, linear programming and transportation analysis, control charts, and scheduling.BM680 – Strategic Management
This course focuses on how operations can provide a competitive advantage for the firm, and how operation strategies connect with marketing and other functional strategies. Students develop a foundation in the concepts pf process analysis and improvement, and explore ways that outstanding quality can provide a strategic advantage and improve profitability. The fundamentals of project planning, capacity analysis, and supply chain management are examined, along with information technology’s impact on today’s business operations. Skills learned in the forecasting and demand analysis course are an integral part of operations management. As a class project, student reengineer a process that cuts across functional areas of a company, resulting in a significant improvement. Computer applications include acceptance sampling and reliability, linear programming and transportation analysis, control charts, and scheduling.
Emphasizes the practical application of descriptive and inferential statistics to decisions made in a managerial role. Subjects addressed are data summarization, analysis, test of hypothesis, distribution, estimation theory, simple and multiple correlation and regression, analysis of variance, multivariate statistics and non-parametric methods. Learned by completing a data aggregation and reduction exercise report and by accomplishing a research report summarizing an application of applied statistics from literature.
Students develop a working knowledge of the current theories, issues and challenges involved with financial management. Students are introduced to the tools and skills that financial managers use in effective decision making. Topics include budgeting, cash management, cost concepts and behavior, investment analysis, borrowing funds, and financial forecasting.COM101 – Communication for College and Career Success
In this course, students will explore and identify the elements of college success and learn to ap-ply these concepts to their future careers. Particular emphasis will be placed on topics such as leadership, communication, and critical thinking. Methods used include small group instruction, journal writing, and self-reflection. Students will work in groups to research and prepare a profes-sional presentation.BUS121 – Fundamentals of Marketing
This course addresses the fundamental concepts and principles of marketing. The overview of marketing provided here will help students place their knowledge in a framework and understand how each component contributes to the strength and utility of a marketing plan. Students will also learn how to identify the ways in which world events and cultural assumptions influence marketing.BUS220 – Consumer Behavior
This course examines the cultural, social, and individual variables involved in consumer behavior. It also reviews how they are incorporated into buyer decision processes and marketing practices.BUS221 – Accounting
This course introduces the basic concepts of financial accounting, including the principles upon which the determination of a company’s net income and financial position are based. The course presents the accounting cycle, recording process, financial statements, budgetary planning, and performance evaluation. Basic financial statements are introduced, the items included in these reports and the economic events and accounting related to them. The course provides infor-mation to facilitate how to use and interpret accounting information.BUS250 – Contracts, Negotiations, and Copyrights
This course explores the current laws concerning contracts and copyrights. In addition, students are introduced to the negotiation of successful business agreements.BUS321 – Principles of Marketing
The use of the marketing research process as a tool for solving management problems is a focus of this course. The source of data, sampling procedures, questionnaire design, data collection, and analysis will be covered.BUS341 – Human Resource Management
This course is designed to provide an overview and foundation for all facets of human resource management. Topics will include job design, labor relations, recruitment, selection, and development of employees, compensation administration, employee appraisal, and government regulations involved with equal employment opportunity, affirmative action, accommodations, Fair Labor Standards Act, and workplace safety. The strategic aspect of human resource management will be explored in depth.FRM228 – Retail Math
This course provides an understanding of the various financial tools used by retailers to evaluate performance. Students calculate, analyze, and interpret financial concepts associated with accounting from a merchandising perspective. Comprehensive understanding of the mathematical factors involved in profitable merchandising. It covers profit and loss statements and retail pricing as well as relationship of mark up to profit.FRM233 – Business Ownership I
Students plan the foundation for opening and management of a small store: sales, budgets, market research, and staffing. This course is a workshop in which students design and prepare the beginning business plans necessary to open a retail store. The instructor acts, as facilitator and advisor to the student, but all decisions and choices will be made solely by the student. Upon completion of the course, the student will have a foundation for a business plan that can be developed into a model for actually opening a business.FRM323 – International Marketing and Buying
Students will gain an understanding of global marketing opportunities, problems and strategies that impact the international environment. In addition, students will become knowledgeable about international marketing concepts, cross-cultural sensitivities, political and legal influences, and economic considerations, and how these concepts relate to decision making in an international environment.FRM325 – Brand Marketing
Branding became a buzz word in 1990s advertising and marketing, but this process has evolved into a powerful way to organize and utilize an understanding of consumer needs and motivations in a changing marketplace. As the retail environment changes, marketing people can rely less on the traditional tools of print and broadcast media. Marketing strategists need to learn how to create an identity for their products and services and how to use that identity to support sales. This course is an introduction to the essential concepts and skills of brand marketing.FRM441 – Business Ownership II
Students complete the planning of a small retail store: financing, budgets, market research, and inventory. This course is a final workshop in which students design and prepare all business plans necessary to open a retail store. Students will base all plans for this course on initial sales plans completed in Business Ownership I. The instructor acts as facilitator and advisor to the student, but all decisions and choices will be made solely by the student. Upon completion of the course, the student will have a comprehensive business plan that can be used as a model for actually opening a business sometime in the future and can be used as a portfolio piece to show prospective employers.
The basics of financial statement analysis in directing a firm’s operations are covered in the course. Students will gain an understanding of how funds are acquired in financial markets and the criteria used by investors in deciding where to place their funds.ACG2021 – Corporate Accounting
This course defines financial accounting objectives and their relationship to business. Students are introduced to the fundamental principles of accounting and the accounting cycle as it applies to corporations.MAR1011 – Introduction to Marketing
The course deals with the distribution of goods from producer to consumer and covers such topics as characteristics of markets for consumer goods, marketing functions and the organizations that perform them, marketing methods and techniques, price policies, and the cost of marketing.MAN2727 – Strategic Planning
Designed to help students understand how to integrate knowledge of the various business disciplines and apply that knowledge to planning and managing strategic business activities. Following an examination of policy and strategy concepts, the student will complete studies, which integrate and apply what is learned.
Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance.BUS107 – Fundamentals of E-Business
Examines the development of electronic commerce, the basic technologies used to conduct e-business, and the various forms of electronic business. Presents marketing models used in e-business strategy. Examines the processes for business-to-business and business-to-consumer transactions. Reviews the electronic commerce infrastructure, designing and managing online storefronts, payment options, security privacy, and the legal and ethical challenges of electronic business.BUS200 – Principles of Management
Provides a survey of fundamental management concepts and techniques. This information contributes to effective management and provides a foundation for the continued study of management applications. Emphasis is placed on the roles, the environment, and the primary functions of the manager (planning, organizing, leading, controlling), as well as the skills required and various techniques used to perform these functions. The course will also highlight the development of management principles and their interaction into modern management theory. The communication process, motivation, and operations (production) management are also presented.
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